Successful marketing is great storytelling. We can help you discover your voice, express your story, and share it with customers.
Strategy - Branding - Awareness
Find Your Voice
Observe. Listen. Question. Review.
As marketing consultants, these are the tools used to discover who you are and develop a strategy. Why? Because you can't tell a story if you don't have a Voice.
Tell Your Story
Copy. Colors. Designs. Textures.
Your story needs to be told digitally, in print, in every expression of your business. We shape the copy, craft the collateral, build the website, and tell your Story.
Reach Your Audience
Social. Email. Press. Events.
We'll help you prioritize, navigate, and implement integrated campaigns connecting you to your intended audience at the right time and way so they react.
The Latest Chapter on our Storytellers Blog
The Optrian Marketing Methodology - Part 3 of 3
This is the final installment of a three part series on the approach to marketing which identifies three decision gates through which a customer journeys before buying, and the marketing work that goes into making the story a successful one. In this chapter, the need to raise an emotion in the audience/buyer/customer is addressed. We call this the Emotional Gate.