Step 4
Sales Tools and Training
A prepared sales channel needs tools, instructions on using the tools, and knowledge about the product features, prospect’s emotional buying criteria, and market information to seem similar to the prospect.

Sales Tools
The Product Passport™ maps out many types of selling tools against Optrian’s Logical-, Similarity-, and Emotional-Gates. This prepares a sales and marketing team to have the right tools at the right time.

Product Launch Preparation Training
We offer assistance preparing training materials and trainers, facilitating channel training prior to launch, and instructing the sales channel on using the tools.

Periodic Selling Skills Refresh Training
Creor Group partners provide training based on the Sandler^® Selling Method and Neuro-Linquistic-Programming (NLP) to bring the selling skills of individuals and organizations to peak performance.