What's Our Story.

Born of the union of creo, to create; and reor, to think; Creor means creative thought. Established in 2001, Creor Group is a thoughtful consulting practice, a flexible creative house and a frugal partner in the management of our client's marketing investments.

We use tools and processes developed by Bob Eminian including the Optrian Marketing Method to help our clients find their voice and the Product Passport Process to both guide the story expression by our virtual team and implement integrated campaigns to reach your audience.

A Strategy Consultant


Bob Eminian,
Founder, Strategist and Chief Storyteller

Bob has been successfully telling marketing stories for nearly thirty-five years.  He refined his marketing processes and methods as a marketing executive at Advanced Micro Devices (AMD) in the 80's and Samsung in the 90's, delivering billions of dollars in revenue on new product, service and brand launches.

He founded Creor Group in 2001, leading a network of award-winning talent to tell the stories of clients such as Samsung, Lunera, SC Johnson & Company and NEC to name a few.

Bob is a unique bridge between the client-side and agency-side of marketing. With degrees in engineering, business and as a Certified Business Communicator, he can guide a team to craft a story and voice that will resonate with the end customers of our clients.

He is doing what he loves -- helping clients, both established and startup, launch products, businesses and brands -- and to tell their story to an audience who cares, in the most approachable way.

Plus a Talented Network

Our network of individuals and agencies spans the globe with many on the West Coast, including these award-winning partners.


Public Relations and Social Media


Graphics Design


Digital and Video



Our Combined Advantages

Process Driven

Optrian Marketing Method

Our marketing methodology is the way we discover your voice. Through it we define the three legs to your story -- what are you offering, who you are and why does your customer care.

Passport Process

There are many ways to reach your audience. Our time-tested processes provide the framework to keep the team
on the same page as we implement your story and get it in front of your customers.


At times you need a chapter. At other times you need a tome. Whatever we are creating, the virtual nature of our organization enables you to have optimal resources at the right time. It let's us be your marketing concierge service.

We also are flexible in how we interact with you.  We can be your turn-key, in-sourced marketing department with an interim CMO, a project team or gap-fillers when you need resources and consulting not available from your in-house or agency teams. Engagements can be hourly, by project, under retainer or in any combination.


We're a hybrid of consulting and agency resources organized as a virtual team. By using a process to knit our network of talent together, you receive a seamless experience that optimizes your marketing investment. Your team has just what you need, when you need it without the overhead to pay for resources you are not using.

Global Reach

Our agency and individual contractors are principally on the West Coast, but also across the country and around the globe. For global and international clients, our team's diversity enables us to be culturally adaptive as well as sensitive to the differences a headquarters, regional branch or local office might require.

Copyright 2001-2018 Creor Group, LLC
All Rights Reserved.